Logo Design Wichita

Logo design, website design and brand development at Parsons School of Art and Design in NYC

Written on June 11, 2013 at 1:32 pm, by Tracy Holdeman

Visiting professor at Parsons School of Design in NYC.

I was asked by to be a guest professor at Parsons School of Art and Design in NYC to discuss logo design, website design and brand development.
The class discussions centered around difference, making a difference, finding the difference in a clients company. A great deal of questions and back and forth with a class full of students, about how to find what is different and bringing forth the difference in relevant ways to consumers and general public.

Being at the school and the young minds full of innocence and excitement was invigorating and I was impressed with the uniqueness and artistry of some of the students work. Even the simple assignment of self portrait using a grid seemed to truly inspire some of the students.

Self portrait illustration made of typography.

Self portrait illustration made of typography close up.

Self portrait signature made of unique typography that is like a ‘new” vision of where logo design may step into.

Self portrait illustration with surprising color.

Self portrait illustration using dots.

Self portrait illustration using dots close up.

Self portrait illustration using dots.

Self portrait illustration using dots close up.

Tracy Holdeman is Executive Creative Director OF Insight Design Communications. Tracy is one of the top logo designer in the U. S. You can also fine more of his work at http://www.logodesignwichita.com/ and http://www.youtube.com/user/insightdesignusa

Logo Design Insight.

Written on February 21, 2013 at 4:48 am, by Tracy Holdeman

Your logo design must work on your website.

If you haven’t noticed everyone and every company has a website. It is the marketplace. We think of “The Web” as website designs viewed on a computer screen but in reality more website views accrue on smart phone than on traditional computers. What does this mean for your logo design? It means most of the latest trends in logo design will guarantee your logo will not work in it’s most viewed context, your, website with a smart phone.

Logo design is best when thinking is first applied.

Most of the latest logo design trends lean on computer technology rather than thinking power. There are so many logo designers now. Per capita we have more logo designers than ever before in the history of the U.S.A. You can get 30 designers doing 20 different designs in three days for only $29.99. or some outrageous scenario. But what kind of logo design do you get? You get a lot of computer trained designers that use technology gimmicks rather than the power of thought. Yes I can easily make a bee hive out of geometric flowers that are blowing in the wind, but will anyone be able to see in on a website, website banner ad or smart phone for that matter. Computer technology makes an abundant array of techniques possible now but it doesn’t make them smart logo designs.

Logo design questions you might want to ask your brand strategist or graphic designer.

Can my logo design work as a favicon?
Can my logo design work as a button graphic?
Will that “cool” pattern, sleek transparency, or all those little geometric shapes be visible small, viewed on a smart phone?
When someone does see my logo design, what will it mean to them?

Insight Design Communications is one of the most award winning logo design studios in the world. We have received over 20 international awards for logo design from just Graphis alone.

Learn more about our thoughtful logo design work at

Logo Design by Tracy Holdeman

LogoDesignWichita.com

LogoDesignWichita.com and youtube.com/user/insightdesignusa are website designs ©Tracy Holdeman

Logo Design Styles

Written on December 25, 2012 at 5:40 pm, by Tracy Holdeman

Figural logo design

Figural logo designs might be the most used images in all logo design history. Figural logo designs were most popular in the first half of the 20th century before computers and when drawing skills were highly advanced. In recent decades figural logo designs have disappeared from the graphic design landscape because few designers have the drawing skills to create figural logo designs. Therefore, a figural logo can be a unique and effective logo design approach for any brand identity.
The figure is used to represent the abstract concept of all artist. The figure is raising up a star which symbolizes the idea of art. The figure raising the star shows the artist hanging his work to share with the world. The confetti and streamers running through the figure and the star symbolizes a celebration in the process of the artist sharing his art. He is raising art and it is that act that also raises spirits. It’s a celebration of the uplifting effects of art.

Client: Wichita Art Museum event logo design
Industry: Arts & entertainment logo
Style: Figural logo design
Location: Wichita logo design



Wordmark or signature mark logo design

Not all logo designs are made with images, some are made with texts and images while others are simply text. A logo design that is only text is called a typography logo, logotype, word mark or signature mark. The type can be very straight forward or illustrated to communicate a specific feeling or attitude. A typographic logo can use a common font purchased from a font house, a modified font, a  hand drawn graphic design font or a computer illustrated font. We rarely use a purchased font for a logotype because anyone can purchase the same font and use it. On the other hand, a specially created font will be unique in the marketplace and be better protected by copyright laws.
Squeezer’s Palace is a re-creation of a 70′s ice cream store. We developed typography for the logo based on historical 70′s fonts. We hand illustrated the logo letterforms to match the essence of the original hand drawn logo. Redesigning the letterforms also allowed us to make the logo more compact and there fore more legible as store signage.

Client: Squeezer’s Palace logo design
Industry: Restaurant logo design
Style: Typographic logo design
Location: Wichita logo design



Initial logo design

Logo designs that use company initials have been common from the beginning of graphic design, branding and even today in our website design world. An initial logo design is simply a logo that uses the initials of the company name. The key to this common type of logo design a successful logo is developing a truly unique image that holds visual interest.
Shallow Valley Foods uses the “S” and “V” from Shadow Valley.  The ‘S” is a geometric and three dimensional ribbon weaving in and out of the “V”. The three dimensional effect is done without the use of gradations for better printing and visual impact on virtually any application. The 3D illusion is created with white space to to show one element in front of the other and two shades of red to show depth. The combination of weaving and depth create a visually memorable logo design.

Client: Shadow Valley logo design
Industry: Food service logo design
Style: Initial logo design
Location: Wichita logo design


Character logo design

A character logo uses a face or figure in an exaggerated illustration style to tell the most impactful story possible. Character logo designs are most commonly used for major sport franchise logo designs and even local small town sport team logo designs.
The Central Raiders logo design is a character logo illustrated to endow the bandit, the mascot, with extra toughness and meanness. The bandit has been the school mascot for over 50 years so he was maintained as the logo. Elements were added to the bandit such as the hat with the letter “R” and the handkerchief to be sold as merchandise and add extra fan excitement at sporting events.

Client: Central Raiders logo design
Industry: Sports logo
Type: Character logo design
Location: Logo design Wichita, Kansas



Animal logo design

Animal logo designs are ancient history in graphic design terms, but as in any endeavor, creativity and a unique perspective applied to tried and true concepts can make a very impressive visual statement. Animals allow for virtually any expressive idea and are universally understood.
The Surfing Bull concept restaurant logo design is a remix of the old boring “Surf and Turf” terminology. Surfing Bull is a steak and seafood restaurant. The logo illustration is based loosely on Cubist drawings by Pablo Picasso which embodies the logo design with a funky alternative look and feel. The bull is actually surfing, riding a wave. The surf board cleverly illustrates the water with it’s bottom line.

Client: Surfing Bull logo design
Industry: Food and drink logo design
Type: Animal logo design
Location: Logo design Wichita graphic design


Crest logo design

Crest logo designs are a derivative of the old world “coat of arms”. A coat of arms is a unique heraldic design on a shield or escutcheon or on a surcoat or tabard used to cover and protect armor and to identify the wearer. Thus the term is often stated as “coat-armor”, because it was anciently displayed on the front of a coat of cloth. The design is a symbol unique to an individual person, and to his family, corporation, or state. Such displays are commonly called armorial bearings, armorial devices, heraldic devices, or simply armorials or arms. Today we use this concept for logo designs.

Client: Carlos O’Kelly’s Mexican Cafe vender event logo
Industry: Restaurant logo design
Type: Crest logo design
Location: Wichita logo design



“Modern” logo design

A modern logo design could be almost anything but in the big picture a modern logo is simple and usually literal but heavily stylized with a new typographic feel. The shapes are easy to draw on a computer and consist of geometric shapes cleverly assembled.
The GoJoe’s logo design is a steaming cup of coffee held by cupped hands. Hands that seem to hold the cup of coffee with great care and concern as if GoJoe’s coffee is special and ready to go. The steam is made of dots that are extrapolated onto other elements of the brand and graphic design. The colors are a modern combination of a toxic blue and a traditional brown.

Client: GoJoe’s logo design
Industry: Food and drink logo
Style: Modern logo design
Location: Wichita logo design


Simple logo design

The logo design is two arrows interacting with the negative space creating an “N”. The simplicity is what makes the brand logo engaging. The consumers eye and mind fills in the empty space, like a light bulb turning on inside the brain the viewer realizes the logo has just acted out the company name.

Location: Logo design Kansas City
Style: Simple logo design
Industry: Technology logo design


Illustrative logo design

The Stables is a creative collective housed in a renovated horse stable originally built in 1929. The logo shows a hard working blacksmith pounding an iron to create. From the figures powerful strike comes forth an explosion of light and creativity complete with a © copyright symbol made from a horseshoe.

Location:Logo design  Wichita kS
Style: Illustrative logo design
Industry: Business service logo design


Abstract logo design

LifeVentures offers educational classes and programs for seniors. The educational programs and events include speakers, classes and with every event, class or speaker many seniors naturally gather together making every event a social event. The logo depicts these aspects of the nonprofit organization but moreover the logo is a metaphorical “Tree of Life”. A place to learn, grow and come together.

Location: Logo design Wichita KS
Style: Abstract logo design
Industry: Senior Care logo design

Conceptual logo design

The Anvil logo design is purely conceptual. Anvil is a business created to create new businesses. Like an actual anvil is a tool used to create other tools. Anvil is a metaphor. The brand visual is two steps of an infinite pattern that diagrams infinite creation. For example, the center circle is surrounded by a circle of dots. That (center circle surrounded by a circle of dots) is repeated at the red dot. If the pattern is extended out it would repeat into infinity. The Anvil logo is a perfect example of design style matching the company profile. The idea of the company is conceptual so a simple and clean design puts the idea, the concept,  in the forefront. An illustrative or complex logo design would distract from the conceptual meaning of the logo.

Location: Logo design  Wichita, kS
Style: Conceptual logo design

Industry: Technology logo design


Typographic logo design

For the Timberline Steakhouse and Grill logo design we developed a hand drawn woodcut illustration and graphic design style to match the name and casual eating concept and restaurant atmosphere of the brand. Illustrating the typography made it possible to use large readable type for signage while also giving the logo design an engaging character and style.

Location: Logo design Wichita KS

Style: Typographic logo design

Industry:  Food and beverage logo design

Logo Design Wichita, KS – Tanya’s Soup Kitchen

Written on November 11, 2012 at 11:39 am, by Tracy Holdeman

The Tanya’s Soup Kitchen logo design is the image of Tanya Tandoc and a bowl of soup in the same image. The Tanya’s Soup Kitchen logo design is a visual metaphor to show Tanya is the equal of a true artist. Tanya puts herself into her creations, her art, her soup.
In the logo design Tanya’s face is the bowl, her mouth is the spoon, her eyes are splashes/droplets and her hair is the steam. All the graphic design shapes and lines of this logo where drawn and redrawn, then scanned into digital form and re-drawn digitally. All the graphic design edges and curves were smoothed and softened to invite the viewer and remind the consumer of how beautifully delicious Tanya’s soups really are.
Tanya and the Tanya’s Soup Kitchen logo design and graphic design brand identity have become interchangeable, recognized as one-in-the-same. Her website design and Facebook persona allows Tanya to share her unique attitudes with her many fans and friends. All the graphic design in Tanya’s brand identity reflects and has become the symbol for Tanya’s amazing personality. Tanya has become more than a proprietor of a sheik restaurant, she has become a food goddess and a beacon for sub-culture lifestyles and attitudes. The early lines anticipating a bowl of Tanya’s amazing soup often extend from one side of the restaurant to the other and even out of the door. Tanya has become famous in the Wichita area and well know in the highest perches of the food industry.

This brand identity video includes; logo design, website design, environmental and print.

oin the attitude at
http://www.facebook.com/tanyassoupkitchen
http://www.facebook.com/tanya.tandoc
http://tanyassoupkitchen.com/

Tanya’s Soup Kitchen is located at: 1725 East Douglas Avenue Wichita, KS 67211

Tracy Holdeman is founder and creative director of Insight Design Communications, executive creative director of WhisperNewYork. His logo design, brand identity, website design and graphic design work has been recognized with over 100 national and international awards.

Insight Design Communications has been honneres with over 100 international awards for logo design, graphic design and brand identity design.

You can see more of Tracy Holdeman’s graphic design work at Logo Design Wichita

Logo Design for Squeezer’s Palace

Written on October 5, 2012 at 9:19 pm, by Tracy Holdeman

Squeezer’s Palace logo design is a re-creation of a 70′s ice cream store. We developed typography for the logo based on historical 70′s fonts. We hand illustrated the logo letterforms to match the essence of the original hand drawn logo. Redesigning the letterforms also allowed us to make the logo more compact and therefore more legible as store signage.

Wordmark or signature mark logo design

Not all logo designs are made with images, some are made with texts and images while others are simply text. A logo design that is only text is called a typography logo, logotype, word mark or signature mark. The type can be very straight forward or illustrated to communicate a specific feeling or attitude. A typographic logo can use a common font purchased from a font house, a modified font, a  hand drawn graphic design font or a computer illustrated font. We rarely use a purchased font for a logotype because anyone can purchase the same font and use it. On the other hand, a specially created font will be unique in the marketplace and be better protected by copyright laws.

Client: Squeezer’s Palace logo design

Industry: Restaurant logo design

Style: Typographic logo design

Location: Wichita logo design

Blend & Grind logo design

Written on August 25, 2012 at 5:59 pm, by Tracy Holdeman

Blend & Grind is a smoothie, coffee, and juice bar located in the downtown area of Raleigh, NC. The store front is located in a high end “shopping center” with an upscale industrial feel (wood and metal). Blend & Grind appeals to the young modern customers that go to the local colleges as well as the older wealthier customers that live in the area. This logo is a circle divided into four parts: steam from coffee, juice squirting and two gears one represents a coffee cup and the other an orange. The leaf on top helps visualize the idea of an orange and signals a healthy choice to consumers. Logo Design Raleigh, NC. By Tracy Holdeman

Logo design by Insight Design Communications

New Logo Design and New Website Design

Written on August 8, 2012 at 9:23 am, by Tracy Holdeman

JunkPro is a professional junk removal business that we completely re-branded from new logo to new website design. The website design allows JunkPro to change and update easily with a content management system (CMS). Our client even can adjust his complex online consumer scheduling from his phone. We also designed and built the JunkPro website with search engine optimization (SEO) for excellent Google rankings. 1-800-JunkPro.com ranks number one on Google keyword search ” junk removal wichita” and number one on Google local listings keyword search ” junk removal wichita”. The website design is quick to navigate, easy to understand and engages the consumer immediately with key information and a simple call to action. So now that our client is number one on Google the website design also moves customers to act.

We can’t thank our client enough for all of his effort and assistance in developing this website.

Logo Design Wichita, the website of Tracy Holdeman and his team. For websites exceptionally branded, geared for search engine optimization (SEO) success and beautifully designed websites call or e-mail us. We specialize in website design, graphic design and logo design. Website Design Wichita.

Insight Wins four International Logo Design Awards to be featured in Graphis Logo Design 8

Written on June 12, 2012 at 1:09 pm, by Tracy Holdeman

Insight Design Communications wins an four international logo design awards to be featured in Graphis Logo Design 8. Insight Design Communications is in select company, only a handful of agencies, design firms of brand development companies won for gold awards. Tracy Holdeman, Executive Creative Director of Insight Design Communications, has now had 20 of his logo designs featured in Graphis Logo Design.

This latest installment of the Graphis Logo series features the finest selection of original logos, corporate logos, symbols and trademarks from around the world ranging in style from the simple and direct to the elaborately illustrated. In this edition, we are also including an interview with Starbucks’ foremost creative executives about the recent redesign of their brand logo, a Q&A with Michael Schwab on his creative process, and a memorial tribute to the late Doyald Young along with a collection of some of his greatest graphic logo designs. In addition, all logos presented in this comprehensive collection are cross-referenced and indexed for easy access, making this publication an invaluable resource for graphic design firms, clients, professionals and students alike.

River of Life Worship Center
Pentecostal Church
Logo Design Haysville, Kansas

Beyond Napa
Retail Store Selling Wine and Wine Accessories
Logo design Wichita graphic design

Lost Art Development Co.
Discovers and develops artist art and ideas to retail products
Logo design Wichita graphic design

Acclaim Tactical
Acclaim Tactical is a retail store selling guns, gear and clothing to the law enforcement, military, fire and security community.

Insight Design Communications is one of the most recognized brand and logo design firms in the United States working from our Wichita, Kansas location with clients from across the country including places like Kansas City, Dallas Texas, Oklahoma City, Wichita KS and more.

Logo Design, 60 logo designs in 60 seconds Volume 2

Written on March 19, 2012 at 8:34 am, by Tracy Holdeman

60 logos in 60 seconds Volume 2 is part of a collection of Tracy Holdeman’s logo design work. The logo design work in this video is from a variety of clients, large and small, and locations, from New York to Los Angeles. The generationOn logo and brand is the largest volunteer organization in The United States and is based in New York City. River Of Life Pentecostal Church logo design is a local church in Haysville Kansas, My Volunteer Center logo design is for Orange County California. The Network Interface logo design is for a technology company in Kansas City.

Beyond Napa is a fine wine and wine accessory boutique shop in the Old Town district of Wichita, KS. Wichita logo design.

Holzer Marketing offers marketing services from farm to consumer and all points in between. We put the farm on the consumers plate to make the point. Logo design Denver, CO.

Jitters Coffee logo design is a coffee cup that is also a person, a very alert person that is happy with the jitters. Logo design Dallas Texas.

Freddy’s Frozen Custard and Steakburgers is a start-up fast food restaurant that has become a 14 state 53 store franchise including Dallas, Kansas City, Branson, Denver, Kansas City, Wichita and near Wichita.

Laminate Works, Inc. is a contract manufacturer specializing in high pressure laminated panels with facilities in Dallas, TX and Kansas City, MO. Dallas, TX logo design. The Laminate Works logo design is the initials in two laminate panels with the one corner flipped over to show it is laminated. Logo design Dallas TX. Logo design Kansas City.

60 logo designs in 60 seconds Volume 2. Affordable logo design by Tracy Holdeman. Tracy is one of the top logo designers in the U.S. He works with clients from coast to coast including New York NY, San Francisco California. Dallas Texas, Denver Colorado, Kansas City Missouri, Oklahoma City Oklahoma and Wichita Kansas.Other website designs showing the work of Tracy Holdeman are LogoDesignDallasTexas.com, LogoDesignDenverCo.com, LogoDesignKansasCity.com, LogoDesignOklahomaCity.com, and InsightDesign.com

Logo Design with a kiss.

Written on January 20, 2012 at 7:32 pm, by Tracy Holdeman

Swiss Arabian is a major perfume manufacturer and retailer throughout the Middle East and parts of Europe. This logo identity uses multilayered meanings of our graphic design invention of the “The Arabian Kiss”. A kiss in Middle Eastern culture is a greeting of friendship and respect, a kiss is also sexual, forbidden. It’s the combination of good and forbidden that gives this simple logo design such impact.

“The Arabian Kiss” is also a metaphoric voice for the voiceless women of the Middle East.

Tracy Holdeman is Executive Creative Director of Insight Design Communications. Insight Design Communications is known for exceptional graphic design, logo design, website design and branding. You can also see Tracy’s work at LogoDesignWichita.com, LogoDesignKansasCity.com, LogoDesignOklahomaCity.com LogoDesignDallasTexas.com and LogoDesignDenverColorado.com