Logo Design Wichita

Archive for January, 2012

Logo Design with a kiss.

Friday, January 20th, 2012

Swiss Arabian is a major perfume manufacturer and retailer throughout the Middle East and parts of Europe. This logo identity uses multilayered meanings of our graphic design invention of the “The Arabian Kiss”. A kiss in Middle Eastern culture is a greeting of friendship and respect, a kiss is also sexual, forbidden. It’s the combination of good and forbidden that gives this simple logo design such impact.

“The Arabian Kiss” is also a metaphoric voice for the voiceless women of the Middle East.

Tracy Holdeman is Executive Creative Director of Insight Design Communications. Insight Design Communications is known for exceptional graphic design, logo design, website design and branding. You can also see Tracy’s work at LogoDesignWichita.com, LogoDesignKansasCity.com, LogoDesignOklahomaCity.com LogoDesignDallasTexas.com and LogoDesignDenverColorado.com

Larkspur Bistro and Bar Logo Design Wichita Brand Identity

Monday, January 9th, 2012

Larkspur is different?

The rebranding of one of Wichita’s historic restaurants meant changing an old “cowboy” bar and grill graphic design look to a fresh, unique and new logo design, website and brand identity. The old logo has been replaceed with a new retro-modern stylized logo design of a larkspur flower stuck by a fork. The “Bohemian” style illustration gives the simple logo image character and depth. The brand logo is anchored with historical, yet contemporary typography to fit Larkspur’s bistro and bar cuisine, atmosphere and attitude. The full breadth of the brands typography is modern and historical with revamped old foundry fonts used in combinations reminiscent of the Old Town era and area that the Larkspur restaurant stands within. The logo design and brand colors are both retro and modern with a traditional brown combined with a new age cyan blue. It’s bright and fresh.

The brand website is designed to instantly communicate Larkspur’s brand promise with a large visual menu that illuminates Larkspur’s four engagement benefits; atmosphere, great wines, delicious cuisine and a better banquet and catering experience. The website design is built around those four differentiators. They are built into the functionality and content of the Larkspur brand website architecture. A secondary menu makes available all the usual information consumers expect. The Larkspur website design uses iconography, photography, space, shape, size, color, words, interaction and movement to take the consumer through an ideal brand experience.

In creating this distinctively different logo, brand and website design look, feel and architecture fundamental differentiators were exploited. Larkspur’s values and consumer touch point to experiences were defined into the brand design. Four different fonts and unique simple colors were orchestrated, combined and modified to make this new Wichita logo design distinctively different.

Insight Design Communications is one of the top logo design firms in the U.S. We create logos and brand identities, and all types of graphic design with an exceptional record of success. Client: Larkspur Work: Logo Design, Brand Strategy and Architecture, Brand Guide, Signage design, Letterhead and Business Card design, Branded website design and SEO and Facebook page, and other graphic design elements like; Menus, Uniforms, Stationery, Signage, Business Cards, Gift Cards and Advertising.

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