Logo Design Wichita

Archive for the ‘02 National Logos & Branding’ Category

A Guaranteed Logo, Beef Logo Design, a National Brand

Friday, March 4th, 2011

The Swift’s Angus, Guaranteed Tender Beef logo design is a national brand primarily focused in the Eastern part of the U.S. beginning in the Washington D.C. area. The brand market position for the beef is middle class in terms of price point and product benefits. The logo and brand was created to add value to the guarantee, boldly stated in the brand name, and to project a powerful visual for the well branded Angus name. The retail and food service logo design has an “official” shield authenticating the beef’s primary claim and referencing the USDA Choice and Select beef symbols.

The Swift’s Angus, Guaranteed Tender Beef logo design and brand identity. The Swift’s Angus 4’ tall triangle hanging sign. Insight Design Communications, food logo design.

The Swift’s Angus, Guaranteed Tender Beef brand design for large and small case dividers.

The Swift’s Angus, Guaranteed Tender Beef branding for 3’ wide case header.

The Swift’s Angus, Guaranteed Tender Beef packaging label.

The Swift’s Angus, cap and apron using one and two colors.

The Swift’s Angus, Guaranteed Tender Beef apron using four Pantone colors.

The Swift’s Angus, Guaranteed Tender Beef logo design four color on white.

The Swift’s Angus, Guaranteed Tender Beef logo design black and white.

The Swift’s Angus, Guaranteed Tender Beef logo design two color on black.

The Swift’s Angus, Guaranteed Tender Beef logo design two color on metallic cooper.

The Swift’s Angus, Guaranteed Tender Beef T-Bone photo design by Insight Design, a Wichita logo design company.

The Swift’s Angus, Guaranteed Tender Beef strip steak professional photo design by Insight Design, Wichita logo design comany.

This logo design will appear in Kansas City KS, Greeley CO, St. Louis MO, Washington D.C., Oklahoma City OK, and more.

Insight Design is a professional logo design company with extensive experience in creating custom logo designs for business. We work with businesses all over the U.S. and locally we do: Logo Design Hutchinson, Professional Logo Design Newton, Creative Logo Design Derby and Logo Design Andover.

1770 Promontory Circle
Greeley, Colorado 80634

Insight Logo Takes Flight. Aircraft Logo Design

Saturday, December 11th, 2010

Belite Aircraft is a start-up company and quickly has become the innovation leader in the light aircraft category. This airplane manufacturer logo design has a creative brand image and logo type. The image is a simple stylized aircraft that informs consumers, but is also conceptual enough to give the new company room to grow into unknown product possibilities. The angle of the plane engages an emotive response of flight in it’s pure form. It soars. The logo type is an Insight Design created font that uses color to break the “Be” from “lite” to emphisize the name’s unique call to action. Be lite.

BeLite Aircraft Brand Image
Wichita Logo Design for Ultralight Aircraft Developer and Manufacturer

Belite Aviation Logo design reversed from orange background. Kansas Logo Design for Belite Aircraft Developer and Manufacturer

Belite Aircraft Logo design reversed from orange background.

Belite Aircraft and Aviation Logo Brand Mark as a button for website. 

The Belite Aircraft logo design will be seen as far away as Europe and as close to home as Kansas City, from Wichita, KS to across the USA. The logo was designed by a Kansas logo design company for a Kansas airplane manufacturer.

Insight Design Communications is a graphic design, web design and professional logo design company offering exceptional logo design services to cities across the Midwest such as Dallas TX, Oklahoma City OK, Tulsa OK, Kansas City MO, St. Louis MO, Greeley CO, Denver CO, Topeka KS, Hutchinson KS, Salina KS, Emporia KS, Olathe KS, Dodge City KS and Wichita KS.


Insight Logo Opens NASDAQ

Monday, July 5th, 2010

Points of Light Institute introduces logo design and brand identity by Insight Design Communications. The brand is designed to attract new generations to civic engagement.


New brand logo design and identity featured during the NASDAQ opening bell ceremony in New York City USA.


Insight Design logo hits Times Square.

New children’s education property created by New York based Whisper, and Whisper team member, Insight Design Communications, of Wichita, Kansas USA. Insight Design Communications specializes in exceptional logo design and branding across all mediums.
A New York City based organization with a rich 15-year history is growing. Children for Children has joined forces with the Points of Light Institute, to create a new movement igniting the power of young people everywhere. Children for Children is growing to become…generationOn. The new logo, brand property, was nationally unveiled during the 2010 National Conference on Volunteering and Service, hosted in New York City June 28-30. The logo design appeared on invitations, programs and news media backdrops. Previously, the new brand logo and corporate identity was featured during the NASDAQ opening bell ceremony in New York City. The logo design appeared on the NASDAQ big board and the logo design was fearured on Times Square.

The new generationOn property was created by Steve Cranford, CEO of Whisper. Cranford developed the market positioning, the property name, and the verbalized 5- and 30-second story behind the name. A Whisper team member, Tracy Holdeman of Insight Design Communications, designed and created the brand logo, brand identity and other corporate identity designs for the new identity property. The logo design will be seen all over the United States, especially in cities like New York City, Kansas City, Oklahoma City, Denver, Atlanta, Los Angles and Omaha.

About Insight Design Communications
Insight Design Communications offers graphic design specializing in logo design, brand identity, corporate identity design and brand design across all graphic design mediums, including websites, print, advertising and environmental design. Insight Design Communications, based in Wichita, KS, has been a valued brand design partner of Whisper for engagements in the United States like Kansas City, Los Angles, Denver and around the world, including for clients in locations such as the Middle East and Canada.


The generationOn logo design by Insight Design Communications, a Whisper team member.

About Whisper
Whisper is a property developer. Rooted in communications strategy, Whisper creates intellectual real estate to generate returns, through effective market conversation designed to attract a wide audience. Whisper works with organizations so they may own the conversation® among competing product choices. Whisper client engagements span a variety of industries with organizations from North America to the Middle East and Pacific Rim. Whisper’s CEO, Steve Cranford, is formerly from Wichita.

About Points of Light Institute
Points of Light Institute mobilizes transformational people to answer humanity’s call, whether for those struck by the headline, and the everyday. We show the way for people to tap into their own resilience and power to help others, and in doing so transform not only the lives of those we help, but also the lives of those who help. For people who answer this call, they are themselves transformed. As the largest volunteer mobilization network in the nation, Points of Light Institute includes more than 250 Action Centers that reach more than 83% of the nation’s population and extends into ten countries. generationOn is now a part of this powerful network, which delivered some 30 million hours of volunteer service valued at $615 million over the past year.
For more information:

Points of Light article on the new rebranding

About generationOn™
generationOn, newly created within the Points of Light Institute, is the largest youth volunteer service organization in the nation. generationOn combines the expertise of Children for Children and other Points Of Light Institute offerings, such as Kids Care Clubs, HandsOn Schools and the HandsOn Action Center-driven programs, together under one banner. generationOn includes over 30 youth programs that engage more than two million young people in all 50 states and internationally, and 1,800 Kids Care Clubs throughout the 50 states and internationally from China to Saudi Arabia. Benefits: Young people who volunteer just one hour a week are 50% less likely to abuse drugs, alcohol, or cigarettes, or engage in destructive behavior. In a study of high school dropouts, 81% reported that opportunities for real world learning, such as the opportunities provided by generationOn programs, would make their classroom experience more relevant. Service learning in the classroom has been shown to increase attendance, improve academic performance and motivate achievement as students see the results of their work creating a positive impact on others.
generationOn Engages: Teens, Tweens and Younger: generationOn is created as a brand property that kids may embrace and call their own, by helping young people develop as healthy, empowered, creative problem-solvers and leaders. Parents and Families: Equipping parents and influencers to unleash and affirm the power of young people to identify and solve challenges within their community. Teachers and Schools: By providing curriculum, tools and resources to educate and excite kids about service and civic engagement. Nonprofit Community: Building capacity for organizations across America to engage and value young people and families as volunteers.
For more information:
generationOn Opens NASDAQ

Insight for Malaysia

Sunday, April 5th, 2009


Logo by Insight Design Communications

The Logo Design Concept.

GooGoo Wonderland is more than a selection of products and services that bring happiness and good will to Malaysian consumers. GooGoo Wonderland is a place in the mind, a place of surprise, wonder and magic that lives within all of us.

The logo design depicts a multi-ethnic palace where the only limitation is your imagination.

The GOOGOO logo type is constructed using circles while the color plays with the rhythm of the G and O letter forms alternate colors instead of making all the O’s and both G’s the same color. We wanted consumers to take a second look at the name.

Description of the Business.

GooGoo Wonderland is a concept store of Balloon Connexion Pte Ltd. in Singapore. GooGoo Wonderland will be located in the up scale suburb of Kuala Lumpur. GooGoo will provide outstanding balloon decoration and delivery service as their primary product in addition will carry specialty bulk and wrap candies, trendy party supplies and soft toys. They will provide a wide range of premium balloons from the USA and Japan – Balloon Pets, Million Stars, etc. Also, trendy party favors and accessories will be offered. GooGoo Wonderland will provide Children birthday party packages with theme characters like Pooh, Mickey, Spiderman, etc. decorations, party supplies and goody bags. They will also provide theme home parties, company event decoration like under the sea, jungle and tropical. Therefore, the logo is colorful and imaginative.

Delivery logo.


GooGoo Wonderland will also offer delivery service, on site decoration for home and corporate parties. They will take photos of their deliveries and email to the sender because they realize that nothing is more fun for our customers than to receive a photo of their friend receiving a beautiful balloon bouquet from GooGoo Wonderland delivered on their behalf. Balloons will no longer be a toy for children only, it is an art form that delivers a message of happiness, joy, love and friendship. The brand identity logo reflects this in it’s concept and execution.

Target Markets.

There are two primary groups of customers.The main target audience will be the residence and businesses of Mont Kiara & Sri Hartmas. The retail customers can shop by phone, web or walk in.

The second group of customers are current balloon industry players. Since GooGoo Wonderland is a branch of Balloon Connexion in Singapore, it will be an “emergency” supplier to existing Balloon Connexion’s Malaysia customers. GooGoo will cater to new wholesale customers, florists, party & event organizers, balloon decorators and twisters.

The Market for the Products and Services.


s major customer segments are people from Klang Valley, mainly residence and businesses of Mont Kiara & Sri Hartmas.This township consists of upper class Malaysian and the expatriate community, with over 30 nationalities gracing the streets of Mont Kiara, visitors and residents will immediately feel the world at their fingertips.Target customers age range from 10 to 50 for both genders with above average buying power.

The GooGoo Wonderland logo will be used on store front signs, fleet graphics, letterhead and business cards, web design and more.