Logo Design Wichita

Archive for the ‘Z Critique Other Work’ Category

Kansas City Logo Design Critique

Wednesday, October 27th, 2010

The new Kansas City logo is a contradiction of image and theme. The visual mark a skyline while the message / tagline reads, “New Discoveries Daily”. What could be less of a ‘New Discovery” than a skyline logo for a city? The old logo and message was more of a “Discovery”.

The old Kansas City logo put forth two aspects of the city: 1) that Kansas City has more fountains than any city in the world except for Florence, Italy, and 2) it is located in the center, or heart, of the nation. 2) is not of any value because who cares if Kansas City is in the heart of America, it just means it has no mountains or ocean beaches, nothing to promote. But 1) is amazing, who knew that Kansas City has more fountains than any city in the world except for Florence, Italy? That is a Discovery!


What if the logo embodied Kansas City’s most surprising discovery and that visual was the image for the logo. Below is a VERY, VERY quick modification of the old logo which makes a fountain an expression of surprise. What do you think?

Quick Kansas City Logo Design, “A fountain of surprises” on white background

Quick Kansas City Logo Design, “A fountain of surprises” on gray background

Century II New Logo critique

Friday, October 15th, 2010

What is this? Yes, I know it’s the new logo for Century 2 but what is this logo design suppose to represent, the roof line? Why does it appear like it was created with crayons? Yes, the roof is blue but why is the blue like smoke? Why does the top of the new Century 2 logo have a handle? It’s not what I think of when I think of Century II.


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Wesley logo critique

Sunday, April 5th, 2009


Critique of Wesley Medical Center Logo.

The details in a logo design can make all the difference.

The Wesley Medical Center logo design is a good idea, the “W” is drawn to reference flames. The flames symbolize faith and the commission of the hospital to care for those in need. That’s good. The only problem with the logo design is the poor execution. Look at the white spaces between the three strokes and at the red strokes. The two white negative spaces between the three strokes are very different. They should be the same. The three strokes that make the “W” can’t be exactly the same and make the “W” but the inner and outer left curves should be the same. Also the tops are inconsistent. The top angle of the three strokes should follow the same visual line. The middle stroke breaks the implied line. Plus if you look closely the middle stroke of the “W” has a curve and the other two don’t. The text is ordinary and would be better if it related to the graphic image. Also, the thin strokes of the Wesley Medical Center logotype could be easier to read from a distance and at small sizes if it were replaced with a type style that had bolder strokes and maybe sans serif.

Exploration Place logo critique

Friday, March 27th, 2009


Critique of Exploration Place Logo.

Exploration Place needs a better logo design.

The concept of Exploration Place is a place for families and especially children to play and learn – explore the wonders of science. So the name is wonderful but the graphic design is devoid of imagination, thought and relevance to the concept of kids exploring and learning while having fun.
The Exploration Place logo design is a poor excuse for logo design or graphic design and adds to the perception that graphic design in Kansas and the City of Wichita is sub-par compared to larger urban areas. The logo design is your basic run-of-the-mill font altered with incongruent graphic shapes that don’t relate to the font, each other or the idea of exploring and fun. Some of the partial ellipses and circles in bright colors make a complete oval or circle like the “p”, “A” and the “i”. Others like the “E”, “t” and the “n’ have severed the circular shape. The “r” isn’t even a curve. Not to mention that none of the bright colored circular shapes even have the same curve. Plus, why is the “A” capitalized?