Logo Design Wichita

Wesley logo critique

wichita_logo_w4

Critique of Wesley Medical Center Logo.

The details in a logo design can make all the difference.

The Wesley Medical Center logo design is a good idea, the “W” is drawn to reference flames. The flames symbolize faith and the commission of the hospital to care for those in need. That’s good. The only problem with the logo design is the poor execution. Look at the white spaces between the three strokes and at the red strokes. The two white negative spaces between the three strokes are very different. They should be the same. The three strokes that make the “W” can’t be exactly the same and make the “W” but the inner and outer left curves should be the same. Also the tops are inconsistent. The top angle of the three strokes should follow the same visual line. The middle stroke breaks the implied line. Plus if you look closely the middle stroke of the “W” has a curve and the other two don’t. The text is ordinary and would be better if it related to the graphic image. Also, the thin strokes of the Wesley Medical Center logotype could be easier to read from a distance and at small sizes if it were replaced with a type style that had bolder strokes and maybe sans serif.

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