Logo Design Wichita

Posts Tagged ‘Logo-Design’

Logo Design Insight.

Thursday, February 21st, 2013

Your logo design must work on your website.

If you haven’t noticed everyone and every company has a website. It is the marketplace. We think of “The Web” as website designs viewed on a computer screen but in reality more website views accrue on smart phone than on traditional computers. What does this mean for your logo design? It means most of the latest trends in logo design will guarantee your logo will not work in it’s most viewed context, your, website with a smart phone.

Logo design is best when thinking is first applied.

Most of the latest logo design trends lean on computer technology rather than thinking power. There are so many logo designers now. Per capita we have more logo designers than ever before in the history of the U.S.A. You can get 30 designers doing 20 different designs in three days for only $29.99. or some outrageous scenario. But what kind of logo design do you get? You get a lot of computer trained designers that use technology gimmicks rather than the power of thought. Yes I can easily make a bee hive out of geometric flowers that are blowing in the wind, but will anyone be able to see in on a website, website banner ad or smart phone for that matter. Computer technology makes an abundant array of techniques possible now but it doesn’t make them smart logo designs.

Logo design questions you might want to ask your brand strategist or graphic designer.

Can my logo design work as a favicon?
Can my logo design work as a button graphic?
Will that “cool” pattern, sleek transparency, or all those little geometric shapes be visible small, viewed on a smart phone?
When someone does see my logo design, what will it mean to them?

Insight Design Communications is one of the most award winning logo design studios in the world. We have received over 20 international awards for logo design from just Graphis alone.

Learn more about our thoughtful logo design work at

Logo Design by Tracy Holdeman


LogoDesignWichita.com and youtube.com/user/insightdesignusa are website designs ©Tracy Holdeman

Logo Design Wichita, KS – Tanya’s Soup Kitchen

Sunday, November 11th, 2012

The Tanya’s Soup Kitchen logo design is the image of Tanya Tandoc and a bowl of soup in the same image. The Tanya’s Soup Kitchen logo design is a visual metaphor to show Tanya is the equal of a true artist. Tanya puts herself into her creations, her art, her soup.
In the logo design Tanya’s face is the bowl, her mouth is the spoon, her eyes are splashes/droplets and her hair is the steam. All the graphic design shapes and lines of this logo where drawn and redrawn, then scanned into digital form and re-drawn digitally. All the graphic design edges and curves were smoothed and softened to invite the viewer and remind the consumer of how beautifully delicious Tanya’s soups really are.
Tanya and the Tanya’s Soup Kitchen logo design and graphic design brand identity have become interchangeable, recognized as one-in-the-same. Her website design and Facebook persona allows Tanya to share her unique attitudes with her many fans and friends. All the graphic design in Tanya’s brand identity reflects and has become the symbol for Tanya’s amazing personality. Tanya has become more than a proprietor of a sheik restaurant, she has become a food goddess and a beacon for sub-culture lifestyles and attitudes. The early lines anticipating a bowl of Tanya’s amazing soup often extend from one side of the restaurant to the other and even out of the door. Tanya has become famous in the Wichita area and well know in the highest perches of the food industry.

This brand identity video includes; logo design, website design, environmental and print.

oin the attitude at

Tanya’s Soup Kitchen is located at: 1725 East Douglas Avenue Wichita, KS 67211

Tracy Holdeman is founder and creative director of Insight Design Communications, executive creative director of WhisperNewYork. His logo design, brand identity, website design and graphic design work has been recognized with over 100 national and international awards.

Insight Design Communications has been honneres with over 100 international awards for logo design, graphic design and brand identity design.

You can see more of Tracy Holdeman’s graphic design work at Logo Design Wichita

Blend & Grind logo design

Saturday, August 25th, 2012

Blend & Grind is a smoothie, coffee, and juice bar located in the downtown area of Raleigh, NC. The store front is located in a high end “shopping center” with an upscale industrial feel (wood and metal). Blend & Grind appeals to the young modern customers that go to the local colleges as well as the older wealthier customers that live in the area. This logo is a circle divided into four parts: steam from coffee, juice squirting and two gears one represents a coffee cup and the other an orange. The leaf on top helps visualize the idea of an orange and signals a healthy choice to consumers. Logo Design Raleigh, NC. By Tracy Holdeman

Logo design by Insight Design Communications

J. P. Weigand & Sons gets brand makeover by Insight Design Communications. Logo Design Wichita, Logo Design Kansas City, Logo Design Kansas.

Sunday, May 8th, 2011

Weigand Logo Design by Insight Design Communications, a Kansas Logo Design Company.

For over a century, J.P. Weigand & Sons, Inc. has been instrumental in the growth and development of residential, commercial and industrial real estate in the city of Wichita, its surrounding areas and the state of Kansas. With over a hundred years of equity in the name and a logo that has been seen in Wichita, near Wichita, around Wichita, and all over the Wichita area for 30 years, we concluded that any drastic change would be counter productive for the brand. But, their logo, designed in the 80′s, needed some work.

Before, the J.P. Weigand & Sons, Inc. logo used a clunky type for the word ‘Weigand’ which had little negative space around and inside of the letter forms. For example the “A” became a solid blob, and the letters bled together which made it difficult to read at a distance. We opened up the letter forms in the word ‘Weigand’ making it much easier to see and read. Also, the basic oval shape was divided by a white block that made it impossible to use with a background color. Weigand was constricked to a white background with the their logo which made their signs disappear in the marketplace. To correct this we enclosed the oval shape so the brand logo could be used with background colors. This was a simple, but important fix because it allowed for designs that use color more dramatically to differentiate Weigand realtor signs from a marketplace filled with predominately white signs.

We also made adjustments to the color and added a piece of history to the brand identity. We changed the bright blue to a deeper more substantial blue befitting the regions real estate leader for over 100 years. We added the historical signature of founder J.P. Weigand, created form vintage letter forms, to elevate the illustrious history of the J.P. Weigand & Sons brand.

All in all, the Weigand brand is now positioned more appropriately in the marketplace. It has a sense of history and emphasizes a reputation of excellence, and quality, which is a perfect fit with their brand promise.

The “before” Weigand logo.

J. P. Weigand Logo Design Kansas with tagline on white backgroung.

The “before” Weigand logo could only be used on a white background.

J. P. Weigand & Sons, Inc. Kansas Logo Design with tagline and screened back historical signature of J. P. Weigand. We created the J. P. Weigand signature by modifying a historical font.

J. P. Weigand & Sons, Inc. Wichita Logo Design on letterhead, business card and envelope.

J. P. Weigand & Sons, Inc. Logo Design Kansas on sales folder.

J. P. Weigand & Sons, Inc. Kansas Logo Design on realtor sign.

J. P. Weigand & Sons, Inc. Logo Design Kansas on direct mail series.

The Weigand brand identity will be seen all over Kansas:

Logo Design Kansas City
Applewood at the Coves.
7841 N Anita Ave Kansas City, Missouri 64151
Leasing: (816) 741-4100.
Fax: (816) 587-6194.
The Villas at Ridge Pointe

Logo Design near Wichita
Weigand Omega Management
333 Ste 105 S Broadway St, Wichita, KS 67203†
(316) 263-2215

Logo Design Wichita, KS
Weigand Omega Management
1029 N Wichita St, Wichita, Kansas 67203
(316) 440-3988

Logo Design Derby, KS
J. P. Weigand Real Estate
1121 N College Park St # 70, Derby, KS 67037
(316) 788-5581

Logo Design Wellington, KS
J P Weigand & Sons, Inc.
109 E Harvey Ave, Wellington, KS 67152
(620) 326-2400

Logo Design near by Wichita
J P Weigand & Sons, Inc.Real Estate
2872 N Ridge Rd Ste 112, Wichita, KS 67205
(316) 722-6182

Wichita Logo Design
J P Weigand & Sons, Inc. Real Estate
10811 E Harry St, Wichita, Kansas 67207
(316) 687-0077

Wichita Logo Design
J P Weigand & Sons, Inc. Real Estate
6530 E 13th St N, Wichita, Kansas 67206
316) 440-1310

Logo Design Kansas City
Weigand Omega Management
333 S Broadway St Ste 105, Wichita, KS 67202
And also in Kansas City
(316) 263-2215

Logo Design Wichita Area
JP Weigand & Sons, Inc. Real Estate
1118 E Waters Edge St, Derby, KS 67037
(316) 788-6535

Logo Design Derby, KS
JP Weigand & Sons, Inc. Real Estate
2008 N Newberry St, Derby, KS 67037
(316) 788-1595

Logo Design Park City, KS
JP Weigand & Sons, Inc. Real Estate
709 E Rolling View Dr, Park City, KS 67147
(316) 755-1379

Logo Design Kansas
JP Weigand Model Home
1504 N Ridgehurst St, Wichita, KS 67230†
(316) 691-9703

Logo Design Hutchinson, KS
Weigand J P & Sons, Inc. Real Estate
1009 N Main St, Hutchinson, KS 67501
(620) 662-2336

Logo Design Haysville, KS
Weigand New Homes – StoneBridge
1517 N Graystone St, Wichita, KS 67230†
(316) 691-9703

Logo Design Haysville, KS
JP Weigand & Sons, Inc. Real Estate
410 Baughman Ave, Haysville, KS 67060
(316) 524-0756

Logo Design Hutchinson, KS
J. P. Weigand & Sons, Inc. Real Estate
1009 N Main St, Hutchinson, KS 67501
(620) 663-4458

Logo Design Wichita, Kansas
J. P. Weigand & Sons, Inc. Real Estate
1526 N Graystone St, Wichita, Kansas 67230†
(316) 691-9703

Logo Design Kansas
419 S Main St, Ottawa, Kansas 66067
(785) 242-6984

Logo Design Wellington, Kansas
Weigand J P & Sons, Inc. Real Estate
Wellington, KS 67152
(620) 399-3051

Logo Design Belle Plaine, Kansas
Weigand J P & Sons, Inc.
415 E 4th Ave, Belle Plaine, KS 67013
(620) 488-2785

Logo Design El Dorado, Kansas
Weigand J P & Sons, Inc.
127 W Central Ave, El Dorado, KS 67042
(316) 321-2481

Logo Design Derby, Kansas
Weigand New Homes
2014 N Newberry St, Derby, KS 67037
(316) 788-3223

Logo Design Augusta, Kansas
Weigand Relocation
645 State St Ste 201, Augusta, KS 67010
(316) 927-2128

Other Kansas towns the Weigand Brand Identity will be seen includes;
Logo Newton Kansas
Logo Manhattan Kansas
Logo Liberal Kansas
Logo Lawrence Kansas
Logo Dodge City Kansas
Logo Emporia Kansas
Logo Salina Kansas
Logo Topeka Kansas

Insight Design Communications is an award winning logo design company with extensive experience in creating custom logo designs for business. We work with businesses all over the U.S. and locally.

Food Logo Design, Savannah Georgia

Wednesday, April 27th, 2011

Hunter Cattle Company Logo Design family owned and operated ranch.

Hunter Cattle Company’s most compelling narrative is that it is family owned and operated, nothing factory. It’s a family farm and family tradition. The Hunter Cattle Company logo design depicts the generational tradition of raising and caring for cattle in the natural grass. The icon, as a secondary branding element, is used to reinforce “Natural Grassfed Beef” which is another compelling story of Hunter Cattle Company.

430 Driggers Rd. Brooklet, Ga. 30415. If you want to order some great steaks call: 912-823-BEEF. or email: grassfed@huntercattle.com.

Two color Hunter Cattle Company logo design with white background.

Two color Hunter Cattle Company brand icon with white background.

One color Hunter Cattle Company logo design with white background.

One color Natural Grass fed Beef brand icon with white background.

Two color Hunter Cattle Company logo design with background color.

Reversed Hunter Cattle Business logo design.

Reversed Natural Grass fed Beef brand icon.

Natural Grassfed Beef branding icon black and white.

Hunter Cattle Company professional logo design black and white.
Family owned logo design. Protein logo design.

This logo design will appear in Savannah Georgia, Port Wentworth Georgia, Garden City Georgia, Statesboro Georgia, Booklet Georgia, Springfield Georgia, Augusta Georgia, Athens Georgia, and more. We hope to see this logo design in Kansas City Missouri, Oklahoma City Oklahoma, and Denver Colorado.

Insight Design is a creative logo design company with extensive experience in creating custom logo designs for retail businesses, manufacturing companies, service agencies and more.

Insight Design is known for logo design Savannah Georgia logo design Kansas City Missouri, logo design Oklahoma City Oklahoma and logo design Wichita.

Insight for Malaysia

Sunday, April 5th, 2009


Logo by Insight Design Communications

The Logo Design Concept.

GooGoo Wonderland is more than a selection of products and services that bring happiness and good will to Malaysian consumers. GooGoo Wonderland is a place in the mind, a place of surprise, wonder and magic that lives within all of us.

The logo design depicts a multi-ethnic palace where the only limitation is your imagination.

The GOOGOO logo type is constructed using circles while the color plays with the rhythm of the G and O letter forms alternate colors instead of making all the O’s and both G’s the same color. We wanted consumers to take a second look at the name.

Description of the Business.

GooGoo Wonderland is a concept store of Balloon Connexion Pte Ltd. in Singapore. GooGoo Wonderland will be located in the up scale suburb of Kuala Lumpur. GooGoo will provide outstanding balloon decoration and delivery service as their primary product in addition will carry specialty bulk and wrap candies, trendy party supplies and soft toys. They will provide a wide range of premium balloons from the USA and Japan – Balloon Pets, Million Stars, etc. Also, trendy party favors and accessories will be offered. GooGoo Wonderland will provide Children birthday party packages with theme characters like Pooh, Mickey, Spiderman, etc. decorations, party supplies and goody bags. They will also provide theme home parties, company event decoration like under the sea, jungle and tropical. Therefore, the logo is colorful and imaginative.

Delivery logo.


GooGoo Wonderland will also offer delivery service, on site decoration for home and corporate parties. They will take photos of their deliveries and email to the sender because they realize that nothing is more fun for our customers than to receive a photo of their friend receiving a beautiful balloon bouquet from GooGoo Wonderland delivered on their behalf. Balloons will no longer be a toy for children only, it is an art form that delivers a message of happiness, joy, love and friendship. The brand identity logo reflects this in it’s concept and execution.

Target Markets.

There are two primary groups of customers.The main target audience will be the residence and businesses of Mont Kiara & Sri Hartmas. The retail customers can shop by phone, web or walk in.

The second group of customers are current balloon industry players. Since GooGoo Wonderland is a branch of Balloon Connexion in Singapore, it will be an “emergency” supplier to existing Balloon Connexion’s Malaysia customers. GooGoo will cater to new wholesale customers, florists, party & event organizers, balloon decorators and twisters.

The Market for the Products and Services.


s major customer segments are people from Klang Valley, mainly residence and businesses of Mont Kiara & Sri Hartmas.This township consists of upper class Malaysian and the expatriate community, with over 30 nationalities gracing the streets of Mont Kiara, visitors and residents will immediately feel the world at their fingertips.Target customers age range from 10 to 50 for both genders with above average buying power.

The GooGoo Wonderland logo will be used on store front signs, fleet graphics, letterhead and business cards, web design and more.